• Intro
  • Bio
  • The Work
  • EXPERIENTIAL + MORE
  • Expertise
  • Contact
Menu

Franca Piacente

  • Intro
  • Bio
  • The Work
  • EXPERIENTIAL + MORE
  • Expertise
  • Contact

UNSINKABLE YOUTH TV SHOW

UNSINKABLE YOUTH/KIDS HELP PHONE - TV SHOW

Canadian superstars Seth Rogen, Alessia Cara, along with actress Madison Bailey, are joining the stellar lineup of actors, musicians, and athletes like Hayley Wickenheiser, Jacob Tremblay, Johnny Orlando, Lauren Orlando, Lennon Stella, Tessa Virtue, The Reklaws, Wali Shah. We are featuring youth from across the country who opened their hearts and shared with us about what the experience of COVID has been like for them. It has been especially hard on kids and teens. Our hope is that UNSINKABLE YOUTH will encourage young Canadians to reach out, speak up and know that it's ok to say ”this is hard." This is the teaser campaign leading up to the One Hour Show on CTV and Youtube. Viewed by over one million people.

WALKING DEAD ACTIVATION

Walking Dead Installation
Activation
Activation

The Walking Dead, one of AMC’s most popular TV shows, is set in a world overrun by zombies. To get people excited about its return on February 10th we created a rotting finger countdown. Every day leading up to February 10th, one finger was hacked off the hands, counting down the days to the return of the show. We also asked people to Tweet pictures of themselves in front of the hands for a chance to win one of the fingers.

JAMES READY INTEGRATED

James Ready Beer SPELLING BEE
Screen Shot 2021-01-18 at 2.13.04 PM.png
Screen Shot 2021-01-18 at 2.13.30 PM.png
Screen Shot 2021-01-18 at 2.15.41 PM.png
JAMES READY AWARDS CAMPAIGN

TSN INSTALLATION

TSN Activation
Screen Shot 2021-01-22 at 10.02.23 AM.png

RAISING THE ROOF PSA

Raise The Roof - Neighbourhood
Screen Shot 2021-01-18 at 2.33.17 PM.png
RTR_Street House_Activation
WHERE DO HOMELESS PEOPLE COME FROM?
WHERE DO HOMELESS PEOPLE COME FROM?

Many come from similar schools, families and childhoods as you did or your children do. This campaign highlights three real examples of how homelessness can happen to anyone, and thus needs everyone’s support to combat it.

Screen Shot 2020-12-11 at 7.01.05 PM.png
Screen Shot 2020-12-11 at 7.02.02 PM.png

VIRGIN PHOTOGRAPHY

Photography campaign was part of an integrated campaign. We shot TV, Content Videos and Photography for production savings.

VIRGIN PHOTOGRAPHY | NIKKI ORMEROD PHOTOGRAPHER
VIRGIN PHOTOGRAPHY | NIKKI ORMEROD PHOTOGRAPHER
VIRGIN PHOTOGRAPHY | NIKKI ORMEROD PHOTOGRAPHER
VIRGIN PHOTOGRAPHY | NIKKI ORMEROD PHOTOGRAPHER
VIRGIN PHOTOGRAPHY CAMPAIGN | PHOTOGRAPHER: Dean Martindale
VIRGIN PHOTOGRAPHY CAMPAIGN | PHOTOGRAPHER: Dean Martindale
VIRGIN PHOTOGRAPHY
VIRGIN PHOTOGRAPHY
VIRGIN PHOTOGRAPHY
VIRGIN PHOTOGRAPHY

RTR CARDBOARD HOUSE EXPERIENTIAL

RTR_Street House_Activation

MOCA INSTALLATION

MOCA
Screen Shot 2021-02-07 at 12.18.36 PM.png
Screen Shot 2021-01-18 at 2.19.17 PM.png
Screen Shot 2021-01-18 at 2.19.26 PM.png

PETAL PAINT INTEGRATED

PETAL PAINT
Screen Shot 2021-01-18 at 2.21.19 PM.png
Screen Shot 2021-01-18 at 2.21.36 PM.png

IKEA COOK THIS PAGE

IKEA "Parchment"

IKEA INSTALLATIONS

IKEA POWER ACT ACTIVATION
HOUSE OF KITCHENS
HOUSE OF KITCHENS

Created 4 kitchen sets designed by 4 Canadian Designers and then the public where able to come thru, talk to designers who were in their kitchens.

IKEA BATHROOM EVENT
IKEA BATHROOM EVENT
IKEA MOVING DAY EVENT
IKEA MOVING DAY EVENT

CRONOS CANABIS ACTIVATIONS

Screen Shot 2021-01-22 at 10.07.23 AM.png
LB-CRONOS-Install_0003.jpg

RTR PHOTOGRAPHY

RTR POTATO PLANT
RTR POTATO PLANT
RTR PLANT
RTR PLANT
RTR LOST CAT
RTR LOST CAT
RTR BUS SHELTER
RTR BUS SHELTER
RTR PAUL
RTR PAUL
Screen Shot 2021-01-18 at 2.22.30 PM.png

YELLOW PAGES POP UP STORE

YELLOW PAGES POP UP STORE
YELLOW PAGES POP UP STORE
Screen Shot 2021-01-18 at 2.18.46 PM.png

FOODORA ACT

CHEER MUSIC VIDEO

P&G CHEER DIG IT GET IT | DIRECTORS RADICAL FRIEND
CHEER MUSIC VIDEO
CHEER MUSIC VIDEO

This music video for the band Strange Talk was sponsored by Cheer Detergent, who wanted to emphasize how Cheer helps keep colors bright. Each element in the music video could be tagged by viewers, and if they were the first person to tag it, they got the item for free. The interaction and engagement made this music video a first of its kind.

CANADIAN TIRE EXPERIENTIAL

Canadian Tire "GOLDEN STICK" Activation

PEAK FREANS WEBISODE

PEAK FREANS: HOW THE COOKIE CRUMBLES TEASER

WWF EARTH HOUR

WWF_EARTH HOUR
prev / next
Back to EXPERIENTIAL + MORE
UNSINKABLE YOUTH/KIDS HELP PHONE - TV SHOW
1
UNSINKABLE YOUTH TV SHOW
Walking Dead Installation
3
WALKING DEAD ACTIVATION
James Ready Beer SPELLING BEE
5
JAMES READY INTEGRATED
TSN Activation
2
TSN INSTALLATION
Raise The Roof - Neighbourhood
7
RAISING THE ROOF PSA
VIRGIN PHOTOGRAPHY | NIKKI ORMEROD PHOTOGRAPHER
5
VIRGIN PHOTOGRAPHY
RTR_Street House_Activation
1
RTR CARDBOARD HOUSE EXPERIENTIAL
MOCA
5
MOCA INSTALLATION
PETAL PAINT
3
PETAL PAINT INTEGRATED
IKEA "Parchment"
2
IKEA COOK THIS PAGE
IKEA POWER ACT ACTIVATION
4
IKEA INSTALLATIONS
3
CRONOS CANABIS ACTIVATIONS
RTR POTATO PLANT
6
RTR PHOTOGRAPHY CAMAPAIGN
YELLOW PAGES POP UP STORE
2
YELLOW PAGES POP UP STORE
1
FOODORA ACT
P&G CHEER DIG IT GET IT | DIRECTORS RADICAL FRIEND
2
CHEER MUSIC VIDEO
Canadian Tire "GOLDEN STICK" Activation
3
CANADIAN TIRE EXPERIENTIAL
PEAK FREANS: HOW THE COOKIE CRUMBLES TEASER
2
PEAK FREANS WEBISODE
WWF_EARTH HOUR
2
WWF EARTH HOUR
1
PC YUZU SONG